Sales Excellence Training
Rob Moon’s Sales Excellence Program is for all sales levels - new or experienced. It helps teams rethink old habits, adopt fresh strategies, and improve objection handling, questioning, and communication skills.
The program drives better customer relationships and sustained performance across face-to-face, inbound, and outbound sales.
What Makes It Different?
We support your team before, during, and after the workshops:
Before
We assess your sales team, observe them in action, and tailor workshops to meet your needs.
During
Engaging, practical workshops based on your team's real-world challenges.
After
Ongoing coaching and follow-up to embed new skills and behaviours.
Learning Objectives
Understand how people buy (Kotler model).
Align your approach with the buying process.
Master the sales stages: Introduction, Needs, Solutions, and Closing.
Core Modules
1. Why Customers Buy
The psychology of buying and how to guide it.
2. Communication
Questioning, listening, empathy, and rapport.
3. Sales Process
Understanding customer mindsets at each stage.
4. Objection Handling
Strong intros and smart objection strategies.
5. Needs Discovery
Advanced questioning to uncover real needs.
6. Consulting
Presenting tailored solutions with clear benefits.
7. Closing
Value-driven methods and simple negotiation.
8. Winning Mindset
Adapting to customer personalities and behaviours.
Key Features
Interactive sessions blend theory with practice, followed by personalized coaching to ensure lasting results. Managers get tools to confidently coach their teams and reinforce these behaviours.
Focus: Practical, above-the-line behaviours that drive results.